ByteDance’s Douyin has been trialing a meals supply service since December because it seems to be to broaden its enterprise past promoting.
Jakub Porzycki | Nurphoto | Getty Photographs
ByteDance instructed CNBC on Wednesday that it has been testing a kind of meals supply service in China through its brief video app Douyin, probably pitting itself in opposition to main e-commerce corporations like Alibaba and Meituan.
And the corporate is now contemplating extending the service past the trial.
Douyin is the Chinese language model of TikTok that are each owned by ByteDance.
A Douyin spokesperson mentioned that the corporate has been “testing a function in Beijing, Shanghai and Chengdu that permits retailers to advertise and promote ‘group-buying’ packages to Douyin customers in these choose cities and have them delivered.”
Restaurant house owners usually livestream on Douyin to market their enterprise. Whereas doing this, they’ll provide reductions and coupons for his or her meals to customers watching the movies. A number of customers can then buy that supply and select a time inside two days for the meals to reach.
The mannequin could be very completely different from Meituan and Alibaba’s Ele.me that are each on-demand meals supply companies, very like Uber Eats.
“We’d think about increasing the function to extra cities sooner or later relying on the testing outcomes. There isn’t any detailed timeline but,” a Douyin spokesperson mentioned.
The corporate has been testing the function since December.
China’s meals supply trade is dominated by Meituan and Ele.me.
However ByteDance’s tentative steps into the market suggests it needs a slice of the market, which was value $66.4 billion in 2022, in line with analysis agency IMARC Group.
ByteDance has been dipping its toes into completely different areas of on-line buying. Final 12 months, the corporate launched a trend web site known as If Yooou exterior of China.
