Most TIME covers characteristic folks already accustomed to the cruel glare of fame. Others depict these caught up in conditions not of their very own selecting. However sometimes, an everyday individual wanders unwittingly into the pink border, as a result of his or her life and the information briefly overlap. Such was the case in 2012 when Jamie Lynne Grumet and her son Aram appeared subsequent to the query ARE YOU MOM ENOUGH?
Grumet and her son had been doing one thing they did day by day, normally round nap time: nursing. Aram was 3, older (and taller) than most breastfeeding American children, however Grumet, who was herself breastfed till she was 6, was an advocate of the attachment-parenting theories of Dr. Invoice Sears—which embody permitting children to set their very own weaning timelines, and which had been the topic of the duvet story. “Aram was getting sleepy, so he was simply standing there nursing whereas they had been form of pulling my hair again,” recollects Grumet, of the second photographer Martin Schoeller snapped a shot. “It wasn’t essentially one thing we had been posing for. It wasn’t one thing that was unnatural both. It was simply how we had been.”
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The mixture of the unconventional pose, Aram’s measurement, and the provocative cowl line brought about an uproar. “I noticed it within the media earlier than I acquired to see it on the duvet,” says Grumet, who lives in California. “Individuals who had been awake earlier than I used to be had been sending movies of all of the information shops that had been masking it.” She was shocked at how a lot consideration it acquired, not all of it optimistic. “It’s simply such an irregular human expertise, having this a lot consideration on you, and it’s not essentially wholesome,” she says. “It was actually fascinating, however that the main focus was on me was scary. I felt actually susceptible.”

Jamie Grumet, proper, along with her son Aram, now 14, photographed at house on on Feb. 20, 2023
Christie Hemm Klok for TIME
The duvet had been the topic of appreciable disagreement inside TIME’s employees, with some calling it sensationalized and others saying it precisely captured the strain moms had been below. Outdoors TIME’s partitions, the duvet was fodder for comedians, parenting consultants, and a legion of letters to the editor. 1000’s of individuals emailed Grumet, starting from Dr. Sears to Alanis Morissette, who wrote the introduction and the foreword, respectively, for an attachment-parenting guide Grumet wrote in 2019. After assembly different advocates at her media appearances, she turned concerned in clean-water and refugee causes, working in Europe, Asia, and sub-Saharan Africa. She traveled lots, she thinks now, partly to show some extent—that attachment parenting didn’t result in clingy children. Her emotions concerning the cowl have modified over time. “I used to be nervous on the time that it had performed extra harm than helped—however it didn’t,” she says. “Connectment parenting has been much more normalized the previous 10 years, and so has breastfeeding.”
As for Aram, now 14, he remembers little of the shoot, and nearly not one of the brouhaha that adopted. He recollects his look on the Right this moment present as “a room filled with cameras.” The duvet hangs on the wall of his bed room alongside work by his grandmother. His mates don’t ask about it, but when they did, he’d be completely satisfied to clarify. “I’m happy with it. I prefer it,” he says. “I simply see myself and my mother. It makes me really feel completely satisfied that my mother helped folks, like, nurse their kids in public, in order that they didn’t really feel awkward or nervous.”
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